Lead GenerationMeta & Google Ads

Global Uni Connect

Global Uni Connect helps ambitious students connect with world-class universities and life-changing education opportunities abroad. They needed to scale student acquisition across multiple regions.

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CategoryEducation Marketing

Partnership Duration1+ Year Ongoing Partnership

DeliverablesLead Generation, Meta & Google Ads

2000+Highly qualified student leads generated

3.8xReturn on Ad Spend (ROAS) achieved

72%Lower Cost Per Lead (CPL) in 30 days

01 / The Challenge

Understanding the Problem

The client needed to scale student acquisition seamlessly across multiple regions without drastically increasing their Cost Per Lead while maintaining high lead quality and student qualification rates.

02 / The Solution

Our Growth Strategy

01
Audience Research & Segmentation
Identified high-intent student profiles and mapped custom demographics.
02
Creative Strategy Formulation
Developed high-converting ad copies, video hooks, and landing page designs.
03
Multi-Channel Campaign Launch
Launched targeted Meta Ads and Google Ads campaigns.
04
A/B Testing & Optimization
Continuously optimized lead form pages and ad variations.
05
Budget Scaling
Scaled successful campaign variations to maximize qualified leads.

03 / The Impact

Key Results & Business Growth

✓
Generated over 2,000+ highly qualified student leads.
✓
Achieved a 3.8x Return on Ad Spend (ROAS).
✓
Reduced the Cost Per Lead (CPL) by 72% within the first month.

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