Digital Insights

The Stratworks Blog

Strategic knowledge, actionable guides, and expert perspectives covering ads, social media, development, and conversion design.

Why Your Digital Marketing Isn't Working (And What to Do About It)

Paid Advertising

2026-07-14

Viraj Perera

Why Your Digital Marketing Isn't Working (And What to Do About It)

Spending on digital marketing but not seeing results? Here are the real reasons Sri Lankan businesses fail at digital, and what to fix first. By Stratworks Global.

How to Choose a Digital Marketing Agency in Sri Lanka

General

2026-07-03

Ositha Perera

How to Choose a Digital Marketing Agency in Sri Lanka

Sri Lanka has no shortage of digital marketing agencies. What it has a shortage of is honest guidance on how to tell the good ones from the ones that will burn your budget and disappear.

Meta Ads vs Google Ads: Which One Is Better for Leads?

Paid Advertising

2026-06-30

Ositha Perera

Meta Ads vs Google Ads: Which One Is Better for Leads?

This is one of the most common questions we hear from business owners before they commit to a paid media budget. And the honest answer isn't a platform, it's a question back to you.

How Much Does Digital Marketing Cost in Sri Lanka? (2026 Pricing Guide)

General

2026-06-29

Ositha Perera

How Much Does Digital Marketing Cost in Sri Lanka? (2026 Pricing Guide)

If you've Googled "digital marketing cost in Sri Lanka" and landed on a list of suspiciously round numbers with no context, you already know how unhelpful most of those guides are.

Web Development

2026-06-25

Viraj Perera

Why Custom Web Development Outperforms Template Builders

Templates are slow and bloated. Learn why custom headless websites rank better, load faster, and convert more visitors.

Social Media

2026-06-22

Viraj Perera

The Importance of Social Media Strategy for Tourism Operators

How travel and tourism operators can leverage organic short-form reels and paid campaigns to secure daily booking inquiries.

How to Build a High-Converting Paid Ads Funnel

Paid Advertising

2026-06-20

Viraj Perera

How to Build a High-Converting Paid Ads Funnel

Discover the step-by-step framework we use to generate high-quality leads and maximize return on ad spend.