Performance CreativeMedia BuyingFunnel OptimizationWeb Development
English Masterclass
English Masterclass is an online education platform designed to help students improve their English communication skills through structured digital learning programs. The brand needed to scale student enrollments through paid channels while reducing acquisition costs and improving course performance.
CategoryOnline Education
Partnership Duration1+ Year Ongoing Partnership
DeliverablesPerformance Creative, Media Buying, Funnel Optimization, Web Development
600+ New students enrolled
-40% Cost Per Acquisition reduced
85% Course completion achieved
01 / The Challenge
Understanding the Problem
The client was struggling with a high cost per acquisition, which made the online course difficult to scale profitably through paid advertising channels. While there was demand for the course, the existing campaign structure, creative approach, and offer positioning were not converting efficiently enough to support long-term growth.
02 / The Solution
Our Growth Strategy
- 01Reviewed the existing ad creatives, messaging angles, hooks, and campaign performance to identify what was limiting conversions.
- 02Developed user-generated-style ad content that felt more authentic, relatable, and suitable for online education audiences.
- 03Refined the course offer, value proposition, and call-to-action messaging to make the program more compelling for potential students.
- 04Restructured paid media campaigns with better audience targeting, budget allocation, and testing frameworks to improve acquisition efficiency.
- 05Improved the student journey from ad click to course enrollment by strengthening key conversion points and reducing friction in the decision-making process.
03 / The Impact
Key Results & Business Growth
- ✓Generated over 600+ new student enrollments.
- ✓Reduced Cost Per Acquisition by 40%.
- ✓Achieved an 85% course completion rate.
- ✓Improved paid campaign efficiency for scalable course growth.
- ✓trengthened the full enrollment funnel from awareness to registration.
2 spots available
Let's Connect
Feel free to contact us if you have any questions. We are available for new projects or to discuss scaling your brand.
Book a Free Intro Call